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Dunbar Blog

Home Services Providers: Build a Better Online Reputation with Google Reviews

J. Ayala | 3 min read

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If you visit your clients’ homes—whether you’re a plumber, handyman, electrician, HVAC technician, locksmith, or landscaper—Google reviews are one of the most powerful tools to grow your business. Unfortunately, many home service professionals overlook this simple, free way to get more customers.

In today’s digital world, your reputation isn’t just word of mouth—it’s also what people see when they Google you.

Why Your Online Reputation Matters

As a home service provider, you know how valuable referrals and recommendations are. But more and more customers are searching for services like yours on Google before they make a call. And what shows up first? Businesses with the best Google ratings.  If you’re not on Google Maps—or if your listing doesn’t have great reviews—you’re losing jobs.

Step 1: 
Claim or Create Your Google Map Listing

✔️ Have a Business Address?

You may already have a Google Maps listing. To claim it:

  1. Go to Google Maps.
  2. Search for your business name or address.
  3. Click “Claim this business” and follow the instructions.

✔️ Don’t Have a Business Address?

No problem. If you work from home or only offer on-site services, you can still show up on Google by creating a Service Area Business listing.

  1. Visit google.com/business.
  2. Create your free business profile.
  3. Select “Service Business” as your business type.
  4. Choose your service area (zip codes, cities, etc.).

💡 Watch this quick tutorial to set up your listing step by step.

Step 2:
Get More Reviews—Fast

Once your business is listed, it’s time to build your reputation by getting reviews.

Ask at the End of Each Job

The best time to ask for a review is right after the work is done and your client is happy—especially during payment. Have a printed or digital QR code that links directly to your Google review page.

Pro Tip: Use the Dunbar app to generate a custom QR code and start collecting reviews instantly.

If your client isn’t familiar with QR codes, politely ask if you can help them. With their permission, open their phone’s camera app and point it at the code. Simple and effective.


Step 3:
Learn from Customer Feedback

Want to understand how your clients really feel? Ask for feedback using a short, friendly survey. The Dunbar app lets you send non-intrusive surveys to get valuable insight or uncover hidden issues before they become complaints.


Step 4: 
Follow Up with Happy Customers

Don’t stop with new clients. Your past happy customers are your biggest asset. Use Dunbar to send a review link via:

  • Text Message
  • Email
  • Social Media

Reaching out to previous clients with a polite request can boost your Google rating fast—and bring in repeat business.

Final Thoughts

You work hard to deliver quality home services—make sure your online reputation reflects that. With the right tools and a little consistency, you can stand out in local searches, get more calls, and grow your business.

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Need help creating your review link or QR code? Want to try out Dunbar for free?
Visit 150dunbar.com or contact us at go@150dunbar.com.
#HVAC, #plumbing, #electrical work, #landscaping, #cleaning, #pest control, #window and #door #installation, and #home #remodeling

About the Author

J. Ayala is a content strategist at Dunbar, crafting engaging stories on customer feedback and reputation management. With a background in digital marketing, Ayala simplifies complex topics to help small businesses thrive.

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J. Ayala

Dunbar Staff

Originally published  May 4 2025

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